Crate & Barrel

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Crate & Barrel, based in Ill., confirmed May 27 that Atlantq is one of the metroareas it’s scoutinh for potential locations for CB2. First launcheds in Chicago, the CB2 concepgt features contemporary furnishings at lowerprice points. The merchandise, whicg includes sofas, hand-woven rugs, convertiblse beds and a broader selection of eclectic home décor, is focused more on the younger generation of Americah consumers that rent apartments and small urban lofts.
Besidesa Chicago, privately owned Crate & Barrel has rolledf out CB2 in New York and including a new store in Los Angeles that opened in Another CB2 is slated to openin Miami’e South Beach later this year, a Crate Barrel spokeswoman said. In all, Crate Barrel has launched just six CB2 Inrecent years, CB2 officials have been focusing on new locations in Southern California. The company tends to locatd in areaswith high-profile regional shoppinv centers, lifestyle centers and freestanding sites. CB2 officialz have been looking in denselty populated areas with an average household income in excesdof $50,000. Its prototyper store is about 12,000 squarwe feet.
While Crate & Barrel would not confirj what parts ofAtlanta it’s been considering, sources familiarr with the search say it’s focused on Midtowbn and West Midtown, where new residential and retaiol redevelopment projects are still under way. In Midtown, Daniel and are developing 12th Midtown, a $2 billion mixed-use project built on a site that several years ago was little more than an Atlantaz nightclub and a couple ofparking lots.
Daniel and Selig Enterprisess have made a presentation to officials from CB2 inreceny months, according to sources familiar with the The projects will eventually feature more than 3 million squares feet of residential and commercial CB2 would be the first national retailer to locate on the Midtowhn Mile, a section of Peachtree Street that economic development boosters hope will eventually become a retail destination much like Madisoj Avenue in New York City or the Magnificenf Mile in Chicago. Daniel’s and Selig project is meant to be a cornerstone of theMidtowj Mile.
However, ’s Colony Squard and Jamestown’s 999 Peachtree will also be key components, alonfg with 1100 Peachtree and1180 Peachtree, to a lesser extent, brokerds and developers said. CB2 coulc be an important catchn for theMidtown Mile. however, really need to land a much larger anchor storr to give theconcept momentum, said Maranda Walker-Dowell, a senio r director with CB .’ retail services group. Barney’s, whicy has a co-op store in Buckhead’s Phipp Plaza, has been scouting the area in the past year to18 “The Midtown Mile needs an anchodr store to start creating that criticalk mass of retail,” Walker-Dowell said.